Sunday, 4 November 2007

London Overground branding details confirmed

Design Week has confirmed some of the previously discussed details about how the London Overground brand will be rolled out. There are a few glaring errors, but a few interesting bits too:

The Overground identity - including an orange and blue version of the familiar roundel - will only be fully introduced as each of a total of 60 stations is refurbished or built, and new rolling stock introduced. At first, you will just notice the absence of Silverlink branding, and a single new roundel, plus - from 9 November - the orange tramlines on the map.
As for the principal brand colour - orange - this finds its way into everything. 'It is a happy colour for us to use, has high visibility and can be applied consistently across all applications,' says Ferguson.
To avoid confusion, the various branches of the Overground system will not have subsidiary colours and line names in the way of the Tube - the idea is to have a destination-based system, like the DLR.
The 2025 map referenced at the end of the article is this one.

(thanks to Jason for sending this in)

2 comments:

colin said...

I don't see how having a single line colour avoids confusion when it's used on the "Overground Network" maps now on B&GO trains. As the B&GO trains will only serve the B&GO, the network map is effectively showing just some other lines. Pretty pointless. Also, the admittedly old (2001) ATOC London Connections Maps have been replaced by "tube" maps showing only TfL branded services. I'm disappointed.

callum said...

The signery at Willesden Junction has got the old British Rail zigzag thingy as well as the Overground AND Underground logos. Sensible idea -- the zigzag is always going to mean "proper trains" to the average person